New sales director at ULMA Packaging

Williams has had several strategic and financial roles in the packaging industry and, in his new position, he will be responsible for overseeing ULMA’s UK sales network and providing tailored sales support to customers in industries such as the bakery, meat, confectionery, seafood and produce sectors.

Chris Pickles, managing director at ULMA Packaging UK, said: “Ed’s extensive experience in the packaging industry really helped him to stand out. His commercial awareness and proven ability to drive numerous initiatives to fruition, will complement our own commitment to delivering first-class customer care and forward-thinking industry leadership. 

“Ed joins us at a time when we are leading the debate on plastic waste reduction in the packaging industry, and his role will no doubt see him use his voice to further this debate and positively impact the decision-making processes of potential and existing customers alike.”

Williams added: “In this industry it is rare to see such large businesses put their head above the parapet and speak up about societal and environmental responsibility, so it is heartening to have joined a team that is committed to its workers and looking after the world they live in, rather than just growing profit margins.

“I plan on hitting the ground running and deploying my two-decades of experience to manage the sales team and ensure that our customers continue to receive first-class treatment from the UK’s leading supplier of packaging solutions.”