We’re Excited to Welcome Sam Robinson as Our New Regional Sales Manager for the North West

We’re delighted to announce that Sam Robinson has joined ULMA Packaging UK as Regional Sales Manager for the North West, effective 30th September 2024. Sam’s region includes North West England, from Cumbria to Wolverhampton, across to Western Wales, and up to the Scottish border. He will report directly to our Managing Director, James Couldwell.

With over 16 years of industry experience, Sam brings a wealth of knowledge in packaging solutions. His background spans vertical bagging, weighing and vision counting, turnkey systems, and horizontal form, fill, and seal applications across multiple markets. Most recently, he managed sales across the UK and Ireland, focusing on horizontal flow-wrapping and automated systems.

In his role at ULMA, Sam will focus on nurturing relationships with our existing customers while driving new business development across our core markets in the region.

James Couldwell, our Managing Director, said:
“We’re thrilled to have Sam on board. His expertise across a wide range of packaging applications and markets makes him a fantastic addition to our team. Sam’s commitment to delivering innovative solutions and outstanding customer support aligns perfectly with ULMA’s values. We’re confident he will play a key role in supporting our customers and driving growth in the North West.”

Sam added:
“ULMA is known for its comprehensive range of flexible packaging machinery and commitment to delivering tailored solutions to leading manufacturers. I’m excited to join such a talented team and look forward to contributing to the company’s continued success.”

To learn more about our packaging solutions, explore our website.